课程介绍：
企业的品牌塑造、市场营销和广告推广离不开文案。文案是所有的营销活动和品牌建设的核心内容，即便是以图片和视频为主的传播方式，其点睛之笔都是文字。企业常用对外文案有几个类型：广告语、软文、新闻稿、企业微信公号以及企业领导发言稿。在数字时代，从论坛、博客，到微博和微信公号，阅读方式的进化使得企业的内容越发有机会被更广大的受众人群所接触，也有更多企业通过优质的文案实现了品牌建设或销售的目标。文案已经是一家企业的市场营销团队必须具备的能力。越来越多的企业将企业微信公号的建设作为重要的品牌建设以及与受众沟通的渠道。然而，如何写出优质的微信文章、吸引人的标题，如何排版，已经成为一件具体而重要的工作。本课程将通过优质的成功案例，精心总结的实用技巧，互动的现场训练，分享微信文案各个环节的技巧，来帮助学员快速提高企业微信公号的文案写作能力。
Class Introduction:
Enterprise branding, marketing and advertising promotion could not separate from articles. Articles are the core of marketing and branding. Even though most of spreading method are image and video, the vital part is still written language. Enterprise usually have these sort of articles: Advertisement articles, Advertorial articles, News draft, Enterprise WeChat Articles, and Enterprise leader speech notes. In digital age, all channel include tribune, blog, micro blog, and WeChat channel. The reading methods improvement make the enterprise content could touch broad of people. And increasing number of enterprise could achieve branding and sales target by high quality articles. Writing a
good articles has been a necessary capability for enterprise marketing team. Increasing enterprise would consider establish WeChat Channel as an important method for branding activities. Building a channel to contact with public is essential. However, how to write a high quality WeChat article, and having an attributable title, and how to composing, these issue has become a detailed but vital job. This class would help trainee to improve the capability to write a good WeChat article, through analysis successful case, summarise useful technique, inter-action training, and sharing experience for writing WeChat articles.
参训相关信息
课程时间：
-广州：2018年12月28日
-上海：2019年1月11日
课程费用：2300人民币（RMB）
报名咨询：
致电：010-85890861
Email:training@eddic.net
课程内容纲要
第一节、写好公号文销货1000万走上职业巅峰
1.1 公号已经是企业营销不可不做的必备渠道
1.2 公号当生意做，收入超过上市公司
1.3 一篇文章救活一个公司
1.4 语文不及格的理工男的一篇公号文加薪18%
第二节、写出老板喜欢的企业公号
2.1 老板啥都想要
2.2 全公司的人都是审查人员
2.3 戴着脚镣跳舞
第三节：企业微信文案的独特策略
3.1 微信公号的六个分类
3.2 企业内刊型公号的定位和策略
3.3 企业内刊从杂志变成公号
3.4 企业公号的运营小编的必读技巧
第四节：完成度——100分文案的10个得分点
4.1 牢记：适屏性和易读性
4.2 一篇好文的卖相
4.3 三大得分点
4.4 三观不正确会损失多少钱？
4.5 幽默感可以练习
4.6 两大扣分点
第五节：好内容不需要天赋：“编造”个好文案
5.1 好内容要完成一个任务
5.2 别人家的好文章都是策划出来的
5.3 常用的几种策划技巧
5.4 提炼产品和服务的价值：相信自己
5.5 有战略有格局：站在行业的高度
5.6 你是专家：专业有专业的独特优势
第六节：写出10万+标题的10个小技巧（实战演练）
6.1 标题决定了一篇文能否被打开
6.2 标题传达信息，而不是噱头
6.3 标题党也分高手低手
6.4 送你 10 个标题公式+实战强化训练
6.5 打造高频词库
第七节：内容撰写：俩小时写完1000字不是梦
7.1 克服“写作恐惧症”
7.2 一篇文章的首要任务是讲完整一个故事
7.3 跟好莱坞编剧学架构式写作
7.4 指导数据：一段写几行，一篇写多长
7.5 文案完成后的自我检查一览表（实战）
第八节：做活动涨粉丝的技巧
8.2 “呼吁关注”或者“活动报名”非常重要
8.3 5 个步骤导向“TAKE ACTION”
8.4 6 个技巧唤起读者的参与欲
8.5 3 个方法催促读者 TAKE ACTION
8.6 别羞涩：活动文案的标题就是广告词
第九节：10招快速提升文案颜值
9.1 企业公号的排版也可以很美
9.2 第一招：预设好的视觉设计
9.3 第二招：统一配色
9.4 第三招：漂亮的小标题们
9.5 第四招：打散全文
9.6 第五招：金句多多益善
9.7 第六招：一张图+一句金句=一篇好文
9.8 第七招：开头的小心机
9.9 第八招：结尾的小窍门
9.10 第九招：亲自设计好看的图片
9.11 第十招：风格统一
第十节：粉丝互动的那些小事儿
10.1 关注后的自动回复怎么设计？
10.2 读者留言怎么回复？
10.3 怎么要求粉丝关注？
Course Outline:
1. Writing a high quality WeChat article and sale more than 10 million units and reach career top.
1.1 WeChat public channel has been a necessary method for enterprise marketing
1.2 Treat WeChat public channel as a business, the profit could be over a public company
1.3 An article could save a company
1.4 A technique-guy whose language level is failure, could improve 18% of salary by an article
2. Writing a manager-preferred Channel article
2.1 What is the manager wanted
2.2 All staff in the company are auditor
2.3 Dancing with Leg handcuffs.
3. Unique strategy of Enterprise WeChat channel article
3.1 Six category of WeChat channel
3.2 The target and strategy of Business WeChat Channel
3.3 The enterprise magazine change from internal channel to public channel
3.4 The necessary technique of enterprise running WeChat channel
4. Competition – ten point for an excellent article
4.1 Remember: suit for screen and easily to read.
4.2 The appearance for an article
4.3 Three key points
4.4 How much will loss if there is wrong value in the article
4.5 Sense of humor could be practice
4.6 Two point could lost public interest
5. A good content do not need talent: ‘create a good article’
5.1 A good content should be done by a task
5.2 All good article are been schemed
5.3 Several technique be usually used
5.4 Improve product and service value: trust yourself
5.5 Be strategical and foreseeable: stand in the top of career.
5.6 You are expert: Professional have unique advantage
6. Practice: write 100 thousand RMB article and ten unique technique
6.1 Title determine whether reader would read the article or not
6.2 Title present is information, but not amuse
6.3 Title clickbait need technique as well
6.4 Sharing 10 unique technique and practice
6.5 Build usual-used vocabulary
7. Writing content: finish 1000 word is not dream
7.1 Overcome fear to write an article
7.2 The essential mission to write an article is to tell a story
7.3 Learn article structure from Hollywood scenarist
7.4 Guide data: how much word in a paragraph and how many word should in an article
7.5 A self-check list when an article finished
8. Collect fans technique after an event
8.1 ‘Asking for focus’ or ‘Sign up an activity’ is vital
8.2 Five steps for ‘take action’
8.3 Six technique for participation of reader.
8.4 Three method to push reader take action
8.5 Do not be shy, the event article title is the advertisement
9. Ten tips to improve article appearance
9.1 The composing of enterprise could be attractive
9.2 First tip: Pre-design a good visual design
9.3 Second tip: Unite design colour
9.4 Third tip: Excellent sub-title
9.5 Fourth tip: Break down the whole article
9.6 Fifth tip: Increasing good sentences
9.7 Sixth tip: An image and a good sentence equal a good article
9.8 Seventh tip: The strategy for starting
9.9 Eighth tip: Tips of ending
9.10 Ninth tip: Design a well-looking image
9.11 Tenth tip: Style united
10. The little action for inter-communication with fans
10.1 How to design auto-reply system
10.2 How to response reader message
10.3 How to require fans focus.
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