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Chris leads our Semiconductors Practice in Asia, serving fabless, equipment IDM (integrated device manufacturer), and foundry players across Japan, Korea, the People’s Republic of China (PRC), and Taiwan. He focuses primarily on strategy, corporate finance, product development, sales, marketing, and global operations topics for Asian and global multinational semiconductor, original design manufacturer (ODM), and system companies.

Prior to joining McKinsey, Chris spent ten years at Intel. He was the general manager of Intel China with joint line ownership for the region’s $5 billion-plus P&L. In this role, he oversaw China’s successful elevation from a sub-regional sales unit to an independent regional P&L unit reporting directly into headquarters. He previously held multiple executive roles at Intel’s global headquarters.

Chris is a visiting professor of strategy at China’s leading academic institution, Tsinghua University, where students have ranked his course #1 each of the last 3 years.

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Bruce Fu is a senior director and the co-lead of the global tech practice in APCO Worldwide's offices based in Beijing. He has a deep knowledge of China’s policy, technical standards, IPR, and competition-related issues in the ICT sector. At APCO, Mr. Fu provides clients with counsel on government relations building, operations management, stakeholder engagement and market entry strategy.

Prior to joining APCO, Mr. Fu was a business manager at the European Chamber, where he worked closely with the European telecommunications industry by lobbying China’s telecommunications policies and regulations. He worked closely with ICT Working Group members on telecommunications regulatory policies and TBT/Standards. He also directly engaged with Chinese authorities on antitrust issues related to implementing rules of Chinese anti-monopoly law.

Mr. Fu currently serves as the Vice Chair of the ICT Working Group of the EU Chamber of Commerce in China. He obtained master's degrees in European studies and European modern history from the Catholic University of Leuven. He is fluent in English and Chinese and speaks intermediate French.