European Chamber Tianjin Chapter together with HR Club cordially invites you to our exclusive tour to traditional Chinese Snuff Medicine Company – Yi De Cheng. This is a tour of discovery and reflection. We will guide you to unveil the mystery of snuff medicine which has prevailed for quite a long time and was regarded as a symbol of power and status in Chinese history. You will see where and how the traditional brand originated, how it developed and how it innovated and modernized. And you will also be able to learn a few useful tips of what and how to choose Chinese medicine wisely.

中国欧盟商会天津分会携手人力资源俱乐部诚挚邀请您加入我们的“传统中医闻药企业-益德成探秘之旅”。这将是一次探索与反思的旅程。我们将引领大家探索在中国历史上曾经风靡一时且象征着权利和地位的神秘中医闻药。你将会了解中国传统品牌的起源，发展，以及她的反思和创新。同时，关于如何选用传统中药（成药），你也将学到不少有用的小知识。

Yi De Cheng could be traced back to Qing Dynasty. This traditional brand had its ups and downs, and today, it is vibrant with life. Yi De Cheng has established more than 80 snuff medicine institutions in 23 cities/provinces nationwide. And it is now invited back to the Beijing Palace Museum for exhibition under the recommendation of the Palace Museum, the Chinese Medicine Association and the Chinese Medicine experts and professionals. As a National Intangible Cultural Heritage, now it has its own exhibition center, snuff medicine museum, Bian Cang Academy and also China's traditional medicine national intangible cultural heritage promotional base. Now Tianjin Yi De Cheng located in the Intangible Cultural Heritage Museum in Xi Gu Park, Hong Qiao District.

天津益德成闻药始于清朝年间，几经波折，至今重新焕发生机。截至目前，益德成已在全国23个省市建立闻药（鼻烟）传习所80余家，经北京故宫博物院、中国中药协会及传统医药专家、院士推荐重回北京故宫博物院。并筹建了非遗展览馆、益德成鼻烟文化博物馆、扁仓书院以及中国传统医药国家级非物质文化遗产产品雅集等宣传发展基地。如今的天津益德成闻药庄位于西沽公园红桥区非遗馆内。

Language 语言： Chinese 中文 (tentative暂定)

Agenda 日程安排:

13:40-14:00, Registration 集合签到 
14:00-14:15, Welcome Speech 欢迎致辞
14:15-15:00, Round tour in Yi De Cheng 益德成闻药庄参观讲解
15:00-15:30, Introduction of Chinese tradition medicine and usage 传统中医药应用探讨以及实用冷知识
15:30-16:00, Free networking 自由交流

Facilitator讲解人：

Mr. Ma Weidong, the sixth generation of “Yi De Cheng”. He has been working in traditional medicine industry for more than 40 years. He used to work as deputy head master in secondary specialized schools of medicine and top executive of Chinese traditional medicine companies. Now he is vice president of Tianjin Intangible Cultural Heritage Protection Association, secretary general of Chinese traditional medicine intangible cultural heritage industrial league of world Chinese medicine association, and Tianjin CPPCC member.  Mr. Ma formally acknowledge Mr. Zhang Yuanlin (fifth generation of Yi De Cheng) as his master in 2005.

马卫东，“益德成闻药”第六代传人。从事传统医药行业四十多年，曾任天津市药科中等专业学校副校长，天津多家中药企业高管，现任天津市非物质文化遗产保护协会副会长，世界中医药学会联合会中国传统医药非物质文化遗产产业联盟秘书长，天津市政协委员。2005年拜张园麟（第五代传人）为师。

Remarks 特别提示：
1. The first 10 persons registered for the tour will receive a signed copy of the book Yi De Cheng Snuff Medicine written by Mr. Ma Weidong.
前10位报名参加本次探秘之旅的朋友，将获赠益德成闻药第六代传承人马卫东先生亲笔签名的著作《益德成闻药》一本。

2. Please meet us at Xi Gu Park 请在西沽公园门口与我们汇合。 

Limited 25 seats, please register at your earliest convenience. 限额25人，欲报从速。

Cancellation Policy取消政策：
If you cannot attend an event for which you have registered, please cancel your registration no later than 24 hours prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged to the full for event cost. 如您因故无法参加活动，请提前至少24小时在线取消或联系工作人员，否则仍将收取活动全额费用。

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