The event will be held in Chinese only 本次活动语言为中文。

Improving the quality of sales leads, and in turn sales conversion rates, is essential for marketing professionals to demonstrate return on marketing investment.

The European Chamber is delighted to invite you to join this seminar with Run He and Davis Pang, marketing entrepreneurs from BesChanels, a leading Chinese Social CRM solution provider to illustrate how marketers can utilize the latest marketing automation technology to drive business development. 

大数据时代，企业的营销观念、决策方式将发生深刻改变；产业互联网时代，B2B企业如何通过移动端进行获客和变现呢？ 企业在营销过程中，多达90%的MQLs（有效的销售线索）并没有最终转化为企业的目标客户。提升销售线索的转化率是帮助市场人员快速提升营销ROI的重要功课。

营销自动化，已经成为大数据时代下，CMO们提高营销ROI的绝对营销利器。

世界500强的B2B企业超过25%已经启用自动化营销，世界上最大的SaaS公司76%也展开自动化营销。使用了营销自动化对销售线索进行计分和培育的一流企业，销售管线中的40％直接由营销销售线索产生。来自致趣百川的营销专家将带领我们走进营销自动化，解读企业用33%的低成本创造50%的销售线索的关键因素所在。

演讲提纲：

1.移动互联网时代，B2B企业所面临的数字化营销挑战及营销趋势；

2.如何通过营销自动化的开展，解决B2B企业多渠道获客、以及对客户的培育与转化问题；

-  如何识别出哪部分流量/粉丝中最有可能产生潜在客户

-  如何根据潜在客户在认知/考虑/偏好等不同阶段制定不同的内容营销策略

-  如何降低会议营销成本，并提高线上会议（webinar）的ROI

-  百度搜索线索的转化率低，如何解决?

-  如何参考国际公司的线索打分leads scoring，提高线索转化

-  如何做好市场销售协同，提高线索质量

3. 案例分析

营销自动化如何帮到联合利华B2B业务实现全球最大增长率；

微软中国、SAP中国是如何使用营销自动化获客的；

工商银行如何4周内完成粉丝从0到10万冷启动指数级增长？

日程安排

14:30 – 15:00  会议注册

15:00 – 15:05  欢迎致辞，欧盟商会市场部经理高睿

15:05 – 15:40  移动社交时代，B2B企业营销业绩增长6大法则  何润, 致趣百川CEO

15:40 – 16:15  连接社交媒体，明星企业如何构建自动化营销新生态  逄大嵬，致趣百川联合创始人&COO

16:15 – 17:00  讨论及问答环节,由欧盟商会市场部经理高睿主持

About BesChannels

BesChannels (previously part of Social-touch), uses SCRM marketing automation to improve their clients market performance. BesChannels has served more than 100 large and medium-sized enterprises at home and abroad. Their clients come from a range of industries including; B2B, financial, automobile, education, medical device, and new retail.

致趣百川BesChannels，国内领先的SCRM营销自动化方案提供商。前身时趣SCRM标准软件事业部。迄今已服务超过100家国内外大中型企业，覆盖B2B行业，金融行业，汽车行业，教育行业，医美行业，新零售等。

Terms & Conditions

Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.

This event will be held in Chinese language only

Cancellation Policy

If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can: 1) email jli@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website

Speakers

Mr. Run He

CEO, BesChanels

Mr. Run He

CEO, BesChanels

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10 years’ experience in enterprise software product development and consulting planning in Accenture. 3 years’ experience in Social-Touch, responsible forlanding data-driven integration solutions.To help Unilever China a B2B business line to achieve the world's fastest growth rate.Have a profound marketing skills & software awareness.
何润在埃森哲拥有近10年的ERP项目经验，在时趣互动3年负责推动软件和数据驱动营销的整合解决方案落地，负责了大量千万级营销软件项目，帮助联合利华中国某B2B业务线做到全球最快增长率，具备深刻的营销功底加软件认知。

Mr. Davis Pang

Co-founder&COO, BesChanels

Mr. Davis Pang

Co-founder&COO, BesChanels

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Master of software engineering of Chinese Academy of Sciences, over ten years experiences in new media marketing and related business such as software, data, operation and advertising, has brought Davis thorough understanding. Davis has accumulated rich industry knowledge and customer resources, lead the team to serve many top 500 enterprises for setting up social marketing communications system.
中科院软件工程硕士，逾十年营销和软件相关经验，对新媒体营销领域相关业务如软件、数据、运营、广告业务都有深入的理解，积累了丰富的行业知识和客户资源，带领团队为多家500强企业搭建社会化营销传播体系。

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