This event is in Chinese only and is off the record. 会议语言为中文，不允许公开引用或报道
In the recent years the Chinese government has turned its attention toward greater regulation of advertising. The amended Advertising Law of the P.R. China came into effect on 1 September 2015. It represents the first major revision of the law since the Advertising Law was first introduced in 1995. Following in the footsteps of the amended Advertising Law, the State Administration of Industry and Commerce’s (SAIC) Interim Measures for the Administration of Internet Advertising took effect on September 1, 2016. The new regulation clarifies what content is considered “internet advertising,” lays down rules for “publishers” of online advertisements, and outlines investigation measures and penalties for violators.
近几年，中国政府加强了对广告的监管。自1995年颁布以来，《中华人民共和国广告法》（以下简称为《广告法》）首次进行修订，修订后的《广告法》自2015年9月1日起施行。继《广告法》修订后，国家工商行政管理总局制定的《互联网广告管理暂行办法》（以下简称《暂行办法》）自2016年9月1日起施行。新出台的《暂行办法》明确了什么是“互联网广告”，规范了互联网广告发布者的行为，并概括了对违规行为的监管与处罚办法。
These significant changes to the regulatory regime for advertising activities in China and the newly implemented Law and Interim Measures are having a widespread impact on the actions of advertisers and platform operators. To better understand the enforcement of the Law and the Interim Measures and help FIEs with their compliance in this area, the European Chamber together with the China Advertising Association (CAA) are pleased to invite you to an exclusive session with Ms Wang Xiaodong, Director of Regulation Division, Department of Advertising Regulation, SAIC and Ms Meng Yajuan, Head of Legal Affairs Department, CAA.
对中国广告行为监管机制的重大改变及新施行的《广告法》及《暂行办法》均对广告商和平台运营者的经营造成广泛的影响。为更好的了解《广告法》和《暂行办法》的实施情况，帮助在华外商投资企业解决在该领域的合规性问题，欧盟商会协同中国广告协会，诚邀您参加本次独家对话。此次，我们有幸邀请到了工商总局广告司管理处处长王晓东女士以及中国广告协会法务部负责人孟雅娟女士。
Director Wang has been involved in the drafting of the Law of the People's Republic of China on the Protection of Consumers' Rights and Interests, and the Interim Measures for the Administration of Internet Advertising. She is currently working on the regulation and management of internet advertising with the SAIC. Ms Meng has been consulting on advertising legitimacy with the CAA since 2000. She has significant field experience and was involved in the revision of the Advertising Law.
王处长参与了《消费者权益保护法》、《互联网广告管理暂行办法》的法律、规章的起草工作，目前负责互联网广告监管工作。2000年至今，孟女士在中国广告协会法务部从事广告发布前的合法性咨询工作，实务经验丰富，并全程参与《广告法》修订过程。
Agenda 会议安排：
9:00-9:30 Registration 签到
9:30-9:35 Opening remarks by European Chamber 欧盟商会致欢迎词
9:35-9:40 Introductory remarks by Mr Zhang Guohua, Chairman, China Advertising Association (CAA) 中国广告协会会长张国华致辞
9:40-10:20 Presentation on Interim Measures for the Administration of Internet Advertising by Director Wang Xiaodong, the State Administration of Industry and Commerce (SAIC)
工商总局广告司管理处处长王晓东解读《互联网广告管理暂行办法》
10:20-11:00 Presentation on Advertising Law by Ms Meng Yajuan, China Adverstising Association (CAA)
中国广告协会法务部负责人孟雅娟解读《中华人民共和国广告法》
11:00-12:00 Q&A session, moderated by Ms Elizabeth Pei, Chair, European Chamber Government Affairs Forum
问答环节 由欧盟商会政府事务论坛主席裴金林主持
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