Training objectives:

The Chinese eCommerce market is the largest eCommerce market in the world. This market has its own specificities: local players and local practices quite different from the western world.

Whether you are a brand or a merchant with a eCommerce project in China, this training will help you to understand the local eCommerce Chinese market, the best eCommerce practices in China and the Chinese digital ecosystem.

Through real life examples and study cases, this training will allow you to gather the necessary practical and market knowledge for your eCommerce success in China.

Who should attend?

This training session targets any brands or merchants with an eCommerce or Digital project on the Chinese market. Entrepreneurs or ecommerce practitioners can join this course.

Course outline

1. Market Insight

• Who are the Chinese Internet users & online buyers ?
• Focus on the mobile market in China
• Market Size / Market Growth
• Why does the Chinese consumer buy online?

2. Marketplaces & eTailers

• The major importance of e-Marketplaces in China’s eCommerce scene
• Business models of the e-Marketplaces in China
• Tmall/Taobao Focus
• Merchandising & Advertising on e-Marketplaces
• Jing Dong (JD) the second largest player
• Cross Border eCommerce
• Do you need an eCommerce website in China ?

3. Digital Marketing for eCommercein China

• Baidu & Baidu Marketing
• SEO & Content Marketing for eCommercein China
• SEM & Online Advertising for eCommercein China

4. Online2Offline & Omnichannel

• What is O2O &Omnichannel ?
• How Online2Offline can bring value to eCommerce in China ?

5. Social Marketing in China

• Why social marketing is a Must for eCommerce in China ?
• Weibo focus
• WeChatfocus : How to use WeChat for eCommerce ?

6. eCommerce Strategy & Case Studies

• Successful Case Studies

7. Budget

• Budget planning
• A typical business plan for eCommerce

Agenda

08:45 - 09:00 Registration

09:00 - 12:00 Morning Session

12:00 - 13:00 Lunch

13:00 - 17:30 Afternoon Session

For bank transfers, please use BJEVENT0621 as subject.

Terms & Conditions

Trainings have very limited seating so to ensure your attendance we encourage advance online registration and payment. We cannot guarantee entry to anyone not registered in advance.

The training is held in English.

Cancellation Policy

If you cannot attend the training for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can: 1) email jli@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.

Speakers

Mr. Cyril Drouin

Chief Executive Officer & Chief Strategy Officer, BeyondBorderGroup

Mr. Cyril Drouin

Chief Executive Officer & Chief Strategy Officer, BeyondBorderGroup

View speaker details

Cyril Drouin is the CEO & CSO for BeyondBorderGroup. He is based in the Shanghai office. Beyond is a "route to market" cross-border platform platform between China and the rest of the world. Cyril has more than 20 years eCommerce and Digital experience in China and in Europe. Local and international companies came to rely on his eCommerce and digital marketing expertise. Cyril creates their successes in either optimizing or creating their digital & eCommerce presence in China and in Europe. Cyril is the former CEO of Publicis Commerce China and Chief Digital eCommerce officer for Publicis North Asia leading the practice on Google, Amazon, Instagram, Facebook, Tmall, JD, Wechat and social medias Cyril has helped successfully launch or grow over 20 major brands in the last 5 years only. Cyril has been cooperated successfully with GSK, Nestle, Ferrero, Kering, Mondelez, Sanofi, Bacardi, Heineken, Siemens, Beiersdorf, Moleskine to name a few. Cyril has been part of the Jury of multiples advertising festivals such as Adfest, DMAA International Digital Marketing Award Cyril is a regular well-respected speaker and trainer at various digital and eCommerce conferences. He hosts high-level training sessions about the Chinese eCommerce and Digital ecosystem in China and around the world. Cyril is teaching eCommerce and Digital Marketing to executive MBA students as well. Cyril holds a Master degree in IT & Mathematics. He is native in French and fluent in English, also has a good command of Chinese.

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